This collection is designed for coastal retail spaces, beach boutiques, and lodges that want to offer guests something ocean-inspired without feeling cliché or overly touristy.

Inspired by Lamu — one of East Africa’s oldest towns — the pieces draw on the island’s colours, textures, and symbols, from carved Swahili doorways to the slow rhythm of dhow boats along the coastline. This sense of place makes the collection easy to merchandise and tell a story around in-store.

From a retail perspective, these pieces tend to sell easily. They’re lightweight, wearable, and giftable — ideal for travellers buying for themselves or someone back home.

The jewellery is made with semi-precious stones and hand-cut brass shapes, crafted by our brass-smith team in Kenya, offering strong artisan storytelling without feeling heavy or overly traditional.

While the collection performs especially well in summer and holiday seasons, it also works year-round in coastal locations where guests are drawn to relaxed, ocean-inspired pieces.